Jennifer Wolinski Brand & Marketing Consultant

How To Build a Brand from Scratch

You have a passion and want to build and share it with the world. Despite receiving advice and marketing help, you are still far from achieving your goal. Just know that you are not alone.

The digital platforms we use to showcase our work are constantly evolving. To effectively reach our target audience and achieve our immediate goals, we must understand our consumers, their behavior on these platforms, and how they engage with our content. Failure to do so can result in working against the algorithms and patterns of the internet.

Having a website or internet presence is not enough to guarantee visibility in today's evolved marketing landscape. Having a brand marketing strategy can increase revenue.

Break through the Noise

Three actions to learn about your consumers.

Google Yourself or Brand

Your online presence is unique to you. Have you attempted to search for yourself or your brand on a different device to see if you are discoverable? Online brand marketing is an aspect of marketing people forget.

Prior Purchase Data

Google Yourself or Brand

If you are new to building a brand, you may need access to more data. However, you can use the frequently asked questions you receive about your products, social media engagement, and other data points to determine where to focus your efforts. Brand content marketing seems to overwhelm businesses but it is the verbal exchange you use daily and can be easily incorporated. When the data shows what your consumers want, it is not just an opinion.

Know Your Commerce

Google Yourself or Brand

Know Your Commerce

I've noticed that some individuals tend to focus too much on potential competition in their industry. However, there's always an opportunity to start a business if you're truly passionate about it. It's important to keep in mind the general trends and data in your field. As a leader, you need to have a deep understanding of the challenges that you may face.